CIR & CIS: Building Intelligent Commerce Using Generative and Multimodal AI

Presentation: Building Intelligent Commerce Using Generative and Multimodal AI
Abstract: This talk explores how generative and multimodal AI systems are transforming product discovery, personalization, and decision making in modern retail environments. The session explains how search engines and product platforms combine embeddings, retrieval models, and multimodal understanding to interpret both images and text. The talk also covers how generative models create content across text, imagery, and layout structures; how quality, safety, and approval systems validate content before publication; and how these pipelines are deployed at scale in consumer-facing products. The session concludes with an outlook on next generation agent based automation, multimodal model capabilities, and emerging research directions. The content is designed to be accessible to students, engineers, and AI enthusiasts without requiring deep familiarity with low-level systems.
Speaker(s): Vasanth Rajendran,
Virtual: https://events.vtools.ieee.org/m/555002