Simay specialized in the solar and renewable energy industry since 2012. She worked in China and Turkey and mostly focused on international commercial activities including communications, marketing, sales, investment management, and business development. She is currently the Chief Commercial Officer at Innoses -Ruiyi (Shanghai) New Energy Technology Co., Ltd. in the field of energy storage for renewable energy and electric vehicles and she is in charge of global marketing and business development initiatives. She served roles as Sales & Marketing Director at EkoRE Renewable Energy, Business Development & Marketing Director at GoodWe Solar, Head of International Marketing Department at Talesun Solar, Business Development & Sales Manager at CSUN Eurasia, Marketing Communication at Schneider Electric, and Corporate Communication at Arcelik (BEKO). She joined IEEE as a Student Member in 2007, graduated from Middle East Technical University, Ankara Turkey. Today, she is an IEEE Senior Member, IEEE VOLT Graduate (2019), Certified Soft Skills Trainer (since 2008), METU Alumni Association Energy Commission Member, and Licensed Sailor Athlete at the Turkish Sailing Federation.